Services
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Creating email newsletters that display the content correctly in the most popular
email clients is one of the most important and difficult parts of an email campaign.
Correct layout encourages reader click-through and correct coding ensures accurate
campaign analysis and reporting.
Business Pluspoint uses email design best practices to ensure that your message goes
straight to in-boxes and is not marked as spam. We will create multi-part messages
that feature the main design with optimised images and in-line html code, a plain
text-only version and a static version for browser viewing.
Business Pluspoint can design and broadcast your email newsletters, manage your email
address data and analyse and report on your campaign. There are free email broadcasting
programs that offer basic management and analysis, and more sophisticated software
from third-parties that enable users to plan, deliver, track, report and analyse
their email campaigns in great detail. Campaign features can include split-testing,
segmentation, personalisation, forward-to-a-friend, advance scheduling, forms, automatic
unsubscribe links and more.