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History: In 2005 four Anglican parishes joined to form the team ministry of Loddon Reach Benefice. For many years, three of the parishes had each produced monthly black and white magazines that were paid for by subscription.
The Plan: In order to present a united church presence in the Benefice, together with a service to the community, the three magazines were to be combined into one joint magazine distributed free of charge to every household and business in the Benefice.
Business Pluspoint was commissioned to investigate different options including the use of colour, and to created a mock-up for the initial presentation to the councils of the four parishes in the Benefice.
The Result: The result is a full-colour, 64-page, A5 magazine. The increased print volume from around 1200 to 4500 allowed for more economical production and the larger distribution justified increased advertising rates, resulting in a forecast increase in revenue for the Benefice.
200 copies of a 32-page mockup were produced for the launch in November 2007 and the magazine finally went to press for the first time in April 2008; fully booked with advertising. In September 2008 the pagination has increased to 72 pages.
Business Pluspoint is now producing the magazine 10 times a year and is responsible for the editing, design and print management, as well as occasional artwork for advertisers who do not have the skills to produce their own.
Click here to read some comments from readers and advertisers.
Projects: Loddon Reach Magazine