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Loddon Reach magazine is an A5, 72-80 page, full-colour, community magazine distributed free of charge to 4500 households and businesses in an area to the south of the M4 near Reading.
Business Pluspoint is responsible for the editing, design, production and print management of this magazine which is produced ten times a year.
► Case Study: Loddon Reach Magazine
In 2005 four Anglican parishes joined to form the team ministry of Loddon Reach Benefice. For many years, three of the parishes had each produced monthly, black and white subscription-only magazines of varying quality.
In order to present a united church presence in the area, and with the added benefit of a free service to the community, it was decided to combine the three magazines into one joint magazine.
Background
Business Pluspoint was asked to investigate and present to Benefice representatives different options including the possible upgrade to full colour.
The result was an agreement for Business Pluspoint to produce an A5 full-colour, 64-page monthly magazine. Combining the three print runs with a total volume of around 1200 into a single run of 4500 proved very economical and allowed for the introduction of full colour. This, and the larger distribution, justified increased advertising rates, resulting in higher revenue for the Benefice.
After a presentation to advertisers in November 2007 the magazine went to press for the first time in April 2008; fully booked with advertising. In December 2008 the pagination increased to 80 pages.
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